The premium cell phone fragment in India (above Rs 30,000) enlisted its most elevated at any point recorded shipments this year, growing 29 percent in the year
Riding on its OnePlus 7 arrangement, Chinese cell phone creator OnePlus drove the Indian premium cell phone showcase in 2019 with a 33 percent piece of the overall industry. The organization turned into the principal ever premium cell phone brand outperforming 20 lakh shipments in a year in India.
Samsung with 26 percent was second while Apple with 25 percent piece of the pie came third in the superior portion, as indicated by Counterpoint Research’s ‘Market Monitor Service for 2019.’ Apple was the quickest developing premium cell phone brand in 2019 with 41 percent (YoY) driven by different value cuts on iPhone XR consistently.
By and large, the premium cell phone portion in India (above Rs 30,000) enlisted its most elevated at any point recorded shipments this year, growing 29 percent in the year. “2019 has been a noteworthy year for us at OnePlus. Each achievement we have accomplished fortified our interest for greatness in innovation. We will stay devoted towards making trouble less and top tier client experience,” said Pete Lau, Founder, and CEO, OnePlus.
OnePlus 7 rose as the main premium cell phone model in 2019. The commitment of OnePlus’ ultra-premium fragment to by and large OnePlus portfolio developed to an incredible 25 percent in 2019 – from only 2 percent in 2018. As per Karn Chauhan, Research Analyst, Counterpoint Research, OnePlus’ progressing retail extension in India can be credited to the expanded deals volumes.
“Its ongoing associations with eminent retail wholesalers, just as effectively expanding its one of a kind premium brand understanding to retail clients through OnePlus Experience Centers, have assumed a pivotal job in its development,” said Chauhan. Correspondingly, the ultra-premium portion (above Rs 45,000) rose as the quickest developing section with 63 percent (YoY) development. “OnePlus keeps on getting a charge out of the solid verbal correspondence from existing clients, which additionally drove the brand to have more than 5 million in number network in India alone, a considerable number for an exceptional tech brand,” said Chauhan.
Instances of advancements incorporate its reception of high revive rate (90Hz), nearly bezel-less shows and being first to dispatch cell phones with Qualcomm’s Snapdragon 855 Series application processor in India.