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Sustainable Toy Shopping: London’s Innovative Approach to Stuffed Animals
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The London-based innovative business “Love Before,” transforms discarded stuffed animals into cherished hand-me-down toys, providing them a second chance at life. NBC correspondent Meagan Fitzgerald highlights this unique toy adoption initiative focused on sustainability. Each stuffed animal comes with a personalized narrative penned by its previous owner, detailing their adventures together. After undergoing a thorough cleaning process—referred to as a ‘spa treatment’—the toys are then photographed for potential new owners before being sold. Notably, half of the profits generated from purchases are directed towards the Make-A-Wish Foundation in the United Kingdom, underscoring their commitment to social responsibility.
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