Caroline Hirons and Dominic Skinner are set to headline the live stages at Professional Beauty London 2025, underscoring the show’s status as the UK’s leading event for beauty professionals. The globally renowned skincare expert and the celebrated makeup artist will join an extensive line-up of industry heavyweights delivering talks, demonstrations and trend-led education across the two-day show. Their appearances form part of an expanded programme designed to equip salon owners,therapists,and freelance practitioners with practical insights,business strategies and technical know-how as the professional beauty sector continues to evolve at pace.
Star power at PB London 2025 Caroline Hirons and Dominic Skinner lead the live education line-up
All eyes will be on the live stages as skincare authority Caroline Hirons and makeup maestro Dominic Skinner front an education schedule designed to inspire, challenge and upskill beauty professionals. Across the two days, they will dissect the trends shaping 2025, from ingredient clarity and barrier-first protocols to editorial-level color stories that still work in the real world of busy salons. Expect honest conversations, product breakdowns and business-focused insights tailored for therapists, facialists, MUAs and clinic owners who want more than surface-level education.
Alongside these headline names, an eclectic line-up of experts will deliver fast-paced, practical sessions on technique, retail and digital visibility, giving visitors a toolkit to future-proof their brands. Highlights include:
- Live skin consultations with real clients, showcasing diagnostic thinking and treatment planning.
- Backstage-to-salon makeup demos revealing how to translate catwalk looks into commercial services.
- Social and content clinics focused on Reels, TikTok and camera-ready consultation spaces.
- Revenue boosters covering memberships, membership-style treatment plans and results-led retailing.
| Stage | Focus | Headline Speaker |
|---|---|---|
| Skin & Wellness | Advanced facials, barrier health, client pathways | Caroline Hirons |
| Makeup & Trends | Editorial techniques, bridal, social media looks | Dominic Skinner |
| Business Lab | Pricing, retail strategy, digital growth | Guest industry leaders |
Inside the live stages What beauty professionals can learn from industry icons and brand innovators
Across the weekend, the live stages become a working laboratory where leading names like Caroline Hirons and Dominic Skinner deconstruct the techniques, thinking and business decisions behind their success. Expect candid breakdowns of real client case studies, on-the-spot skin diagnostics, and honest conversations about navigating trends without compromising on results or ethics. From the way Hirons edits a routine under pressure, to how Skinner translates backstage artistry for everyday clients, attendees can observe the exact processes that separate a competent professional from a sought-after authority. These aren’t scripted demos – they’re interactive masterclasses, with rapid-fire Q&A and critique that push professionals to refine both their technical and interaction skills.
For beauty businesses, the stages also double as a strategy room where brand founders and innovators share what’s actually working in 2025. Professionals can see how top names build loyal communities,position treatments in a saturated market and future-proof their service menus. Look out for concise, take-home frameworks on:
- Client experience: micro-touches that turn a first visit into a long-term booking
- Retail strategy: how to recommend without “hard selling” in a post-influencer era
- Content and visibility: translating expert knowledge into social posts that convert
- Collaboration: working alongside brands without losing your professional voice
| Session Theme | Key Skill | Action to Take |
|---|---|---|
| Skin Strategy with Caroline Hirons | Routine editing | Streamline one client protocol per week |
| Artistry with Dominic Skinner | Trend translation | Adapt a runway look for salon retail |
| Brand Builder Spotlights | Positioning | Refine your 1-sentence brand story |
From clinic to consumer Practical skincare strategies and trend forecasting for salons and spas
As celebrity estheticians and brand founders take to the stage, the focus shifts from aspirational routines to clinic-grade strategies that can be executed in busy treatment rooms and retail spaces.Expect live breakdowns of protocols that merge advanced actives with barrier-first philosophies, alongside demonstrations on how to translate complex ingredient stories into simple, client-pleasant language. Salons and spas looking to future-proof their menus will see how to blend hands-on techniques with tech-enhanced tools, while still preserving the human touch that keeps clients loyal. This isn’t about chasing every fad; it’s about building a resilient service menu that can flex with skin cycles, seasons, and shifting consumer expectations.
Forecasting the next wave of demand will be essential,and industry leaders at PB London 2025 are set to spotlight the trends most likely to move from social feeds to treatment beds. Attendees can explore how to curate retail zones that echo this evolution, with concise, edit-style shelves instead of overcrowded displays. Key opportunities include:
- Skin-streaming services – short, targeted treatments that complement simplified home routines.
- Pro-age protocols – reframing “anti-ageing” with inclusive language and firmer science.
- Barrier repair bundles – pairing in-clinic calming treatments with at-home recovery kits.
- Seasonal skin edits – rotating mini-collections that respond to climate, pollution, and lifestyle shifts.
| Trend Focus | Action in Clinic | Retail Opportunity |
|---|---|---|
| Barrier Health | Gentle, low-acid facials | Ceramide-rich duos |
| Skin Minimalism | Express diagnosis + treatment | 3-step core regimes |
| Tech-Assisted Care | Device-led boosters | App-linked skin tracking |
| Eco-Conscious Choices | Refill-friendly backbar | Refill stations in reception |
Maximising your visit How to plan your PB London 2025 schedule for skills, networking and business growth
With names like Caroline Hirons and Dominic Skinner anchoring the live stages, the smartest way to approach PB London 2025 is to reverse-engineer your diary from the sessions you simply can’t miss. Start by ringfencing headline talks and masterclasses, then layer in time for discovery and follow-up. Build a working schedule that balances education and action, for example:
- Morning: Keynote and trend sessions that shape your strategic thinking for the year.
- Midday: Skills-focused demos and live technical showcases to sharpen hands-on expertise.
- Afternoon: Supplier meetings,brand introductions and contract discussions.
- Late day: Networking lounges, influencer meet-and-greets and peer roundtables.
| Goal | Must-Do Actions |
|---|---|
| New skills | Book front-row spots at pro-led demos |
| Networking | Schedule coffee catch-ups between stages |
| Business growth | Block time for 1:1 supplier and brand meetings |
Think of the show floor as your live business plan. Identify in advance who you want to meet – from indie skincare founders to distributors and educators – and tag their sessions in the event app or your calendar. On the day, arrive early to high-demand talks, then use the time between stage slots for targeted conversations instead of aimless browsing. Keep a running list of:
- Three brands you want to trial in your treatment menu this year.
- Two experts you want to learn from in-depth after the show.
- One concrete change you’ll implement in your pricing, retail or marketing based on insights gathered at PB London 2025.
The Way Forward
As the sector looks ahead to another year of innovation and change, the addition of Caroline Hirons and Dominic Skinner to the PB London 2025 live stages underlines the event’s status as a barometer for what matters most in professional beauty right now.From business strategy and brand-building to advanced skincare and artistry,their presence will offer visitors both practical insight and big-picture outlook.
With further speakers and sessions still to be announced, PB London 2025 is shaping up to be a key date in the industry calendar for professionals keen to stay ahead of the curve – and to hear directly from the voices shaping the future of beauty.
