AMOS Sports Business School London has renewed its commitment as a Foundation Community Patron of Fulham FC,strengthening a partnership that blends education,sport,and social impact in south-west London. The renewed agreement will see AMOS continue to support Fulham FC Foundation’s wide-ranging community programmes, while offering its students unique, real-world experience at the intersection of sport and business.
Positioned at the heart of one of English football’s most historic clubs, the collaboration enables AMOS students to engage directly with grassroots initiatives in areas such as youth advancement, inclusion, health, and education. For Fulham FC Foundation, the partnership brings specialist knowledge, fresh perspectives, and additional resources to expand the reach and effectiveness of its work across local communities.
As the sports industry grows increasingly complex and globally connected, the renewed patronage underscores the value of strategic partnerships between academic institutions and professional clubs-linking classroom learning to community change, and preparing the next generation of sports business leaders in a live, professional surroundings.
AMOS Sports Business School London strengthens community ties with renewed Fulham FC Foundation partnership
Building on a shared vision to use football as a force for positive change, AMOS Sports Business School London has confirmed a renewed commitment as a Foundation Community Patron of Fulham FC Foundation. This strengthened alliance will see AMOS students and staff working more closely with Foundation teams across grassroots projects, education initiatives and inclusion programmes in South West London. Through a blend of academic insight and real-world engagement, students will gain front-line experience of how community-focused sports organisations design, deliver and measure impact, while contributing meaningfully to local residents’ wellbeing and opportunity.
The partnership will focus on co-created activities that deepen learning and widen access, including:
- Live project briefs for AMOS students based on Foundation campaigns and events
- On-site placements at training sessions, matchdays and community hubs
- Joint workshops on sport for development, strategy and social impact
- Data and impact analysis projects to support program evaluation
| Focus Area | Student Role | Community Benefit |
|---|---|---|
| Youth engagement | Project coordination | More accessible activities |
| Health & wellbeing | Programme support | Improved local participation |
| Inclusion & diversity | Campaign development | Amplified underrepresented voices |
Expanding opportunities for sports business students through real world club engagement
Through this renewed partnership, students gain direct access to the everyday workings of a leading London club, moving beyond theory into the fast-paced reality of professional sport. Embedded projects with Fulham FC Foundation allow them to contribute to live campaigns, community programmes and matchday operations, building portfolios that resonate with future employers. From shadowing department heads to collaborating with Foundation staff on local initiatives, learners are encouraged to test their strategic ideas against real KPIs, timelines and budgets.
This hands-on pathway is structured to expose students to multiple facets of the football ecosystem, sharpening both commercial acumen and social impact awareness. Key touchpoints include:
- Field-based research on fan engagement and community participation.
- Support for activation days aligned with Foundation outreach in local schools and clubs.
- Workshops with Fulham FC professionals across marketing, sponsorship and CSR.
- Insight projects that turn classroom analysis into actionable recommendations.
| Student Activity | Real-World Outcome |
|---|---|
| Matchday operations shadowing | Understanding crowd flow and fan experience |
| Community programme support | Delivering visible impact in local neighbourhoods |
| Sponsorship case studies | Refining pitches for brand partners |
Driving social impact in West London via education employability and inclusion programmes
Through this renewed partnership, AMOS Sports Business School London is helping to widen pathways for local people who are frequently enough excluded from opportunity, aligning classroom learning with community need. Students are embedded within Fulham FC Foundation projects as volunteers, interns and researchers, supporting programmes that tackle educational gaps, long-term unemployment and barriers faced by under‑represented groups. This collaboration translates academic expertise into practical support on the ground, from mentoring young people at risk of disengaging from school to co-creating employability workshops that reflect the realities of the modern sports and leisure industries.
Targeted initiatives are designed to be both responsive and measurable, ensuring that resources reach those who benefit most. Together, AMOS and the Foundation focus on:
- Education: Study support, career insight days and curriculum-linked projects with local schools and colleges.
- Employability: CV clinics, mock interviews and industry-led skills sessions tailored to West London job markets.
- Inclusion: Programmes for young people with additional needs, women and girls, and ethnically diverse communities.
| Programme Focus | Primary Beneficiaries | Key Outcome |
|---|---|---|
| Academic mentoring | Local pupils (14-18) | Improved attainment |
| Job-ready workshops | Young jobseekers | Enhanced employability |
| Inclusive sport sessions | Under-served groups | Greater community cohesion |
Recommendations for deepening academic club collaboration and measuring long term community outcomes
As the partnership between AMOS Sports Business School London and Fulham FC Foundation evolves, the next phase should focus on structured, co-created projects that run across academic years and cohorts. This means embedding live briefs from the Foundation directly into curricula, enabling students to work on real community challenges such as youth employability, inclusive sport, or fan wellbeing. Joint research labs, guest lecture exchanges, and shared use of club facilities can be coordinated through a central collaboration hub, where faculty, Foundation staff, and student leaders co-design impact-driven initiatives. To foster innovation, a small internal “impact fund” could support experimental student-led pilots, with the most promising ideas scaled through Foundation programmes.
- Co-designed modules rooted in Fulham FC Foundation case studies
- Student consultancy teams supporting local community projects
- Annual impact showcase for students,staff,and community partners
- Shared data dashboards tracking progress over multiple seasons
| Focus Area | Key Metric | Time Horizon |
|---|---|---|
| Student Engagement | Projects per cohort | Per academic year |
| Community Reach | Participants served | Rolling 3-year average |
| Impact Quality | Outcome scores from surveys | Pre- and post-programme |
| Career Pathways | Graduates in sport roles | 6-24 months post-graduation |
To ensure that outcomes last longer than a single season,both partners should commit to a longitudinal evaluation framework that tracks individual journeys and neighbourhood change over time. Mixed methods – from quantitative indicators such as progression into education or employment, to qualitative evidence like participant stories and alumni case studies – will give a fuller picture of how the collaboration shifts lives and opportunities. Regularly published impact reports, co-branded by AMOS and Fulham FC Foundation, can benchmark progress, inform funding bids, and shape policy conversations around sport-for-development in London.By treating the partnership as a living laboratory and measuring what matters over multiple years, the collaboration can become a reference point for how academic institutions and professional clubs drive sustained social value together.
Insights and Conclusions
The renewal of AMOS Sports Business School London as a Foundation Community Patron underlines the growing role of education partners in Fulham FC Foundation’s long-term strategy. By combining academic expertise with on-the-ground community delivery, the partnership is set to expand pathways into the sports industry while deepening local impact across southwest London.
As the club continues to invest in programmes that promote education, employability, wellbeing and inclusion, AMOS’s sustained commitment provides both stability and ambition. With students gaining real-world experience and local participants benefiting from enhanced opportunities, the collaboration stands as a model of how football, education and community engagement can work in tandem to create lasting change beyond the pitch.
