DXC Technology has unveiled a new London Customer Experience Center aimed at helping enterprises move beyond AI experimentation to tangible business outcomes. Positioned as a strategic hub for innovation,the center brings together DXC’s industry experts,technology partners and customers to co-design,test and scale AI-driven solutions in real-world scenarios. As organizations worldwide race to unlock the value of artificial intelligence-amid rising expectations for efficiency, personalization and security-the London facility is intended to serve as both a showcase and a proving ground for next-generation digital experiences. This move underscores DXC’s broader ambition to accelerate AI adoption across key markets, including fast-growing economies such as Thailand, where businesses are increasingly seeking practical pathways to turn data and advanced analytics into competitive advantage.
DXC unveils London customer experience center to accelerate enterprise AI adoption
Situated in the heart of London’s financial district, the new DXC customer experience center acts as a live sandbox where enterprises can move from AI experimentation to full-scale deployment. Visitors are able to co-design and test use cases alongside data scientists, cloud engineers and industry strategists, using curated datasets and pre-built accelerators tailored to sectors such as banking, insurance, manufacturing and the public sector. The center features hands-on labs,real-time dashboards and edge devices connected to production-like environments,allowing executives to see how AI impacts operating models,compliance workflows and customer journeys in a matter of hours rather than months.
- Industry-specific AI playbooks based on proven global implementations
- Rapid prototyping zones to turn ideas into minimum viable products
- Governance and risk clinics focused on ethics, security and regulation
- Hybrid and multi-cloud testbeds for performance and cost optimization
| Focus Area | Sample Outcome |
|---|---|
| Financial Services | AI-driven fraud alerts in seconds |
| Manufacturing | Predictive maintenance with fewer outages |
| Retail | Personalized offers in real time |
| Public Sector | Faster case routing and citizen support |
For Asia-Pacific decision-makers, including those in Thailand, the London hub is positioned as a global reference point for scalable AI strategies that can be replicated in local markets. CXOs and technology leaders can benchmark their change roadmaps against international peers, validate cross-border data architectures, and explore how to harmonize AI initiatives across regional subsidiaries. By connecting London’s innovation ecosystem with DXC’s delivery capabilities worldwide, the center enables organizations to move beyond isolated pilots and build AI portfolios that are measurable, compliant and aligned with long-term business value.
Inside the innovation hub how DXC designs industry specific AI solutions for measurable ROI
At the heart of DXC’s new London center, cross-functional teams move from whiteboard to working prototype in days, not months. Industry strategists, data scientists and UX specialists sit side by side, mapping customer journeys and operational pain points before a single model is trained. In tailored “design sprints,” Thai businesses from sectors such as banking, manufacturing and retail co-create AI use cases with DXC experts, iterating on live data and simulated scenarios. The environment is deliberately hands-on, combining sandbox infrastructures, pre-built industry accelerators and sector-specific compliance frameworks to ensure ideas are not just visionary, but deployable at scale.
Rather than offering generic tools,DXC assembles modular AI building blocks into solutions that are engineered for measurable impact. Each engagement is framed around concrete value hypotheses and validated by rapid experimentation,with teams tracking business metrics from day one.
- Co-creation labs: Joint workshops to translate business issues into AI use cases.
- Industry blueprints: Pre-configured architectures for sectors like finance, healthcare and logistics.
- ROI-first approach: Clear success metrics defined before development begins.
- Continuous optimisation: Post-deployment tuning based on real-world performance.
| Industry | AI Focus | Typical ROI Goal |
|---|---|---|
| Financial Services | Fraud detection, risk analytics | Lower loss ratios, faster approvals |
| Retail | Personalised offers, demand forecasting | Higher basket size, reduced stockouts |
| Manufacturing | Predictive maintenance, quality control | Less downtime, fewer defects |
| Healthcare | Patient triage, workflow automation | Shorter wait times, improved throughput |
Bridging global and Asia Pacific markets what the London center means for Thai and regional businesses
The new London hub gives Thai and Asia Pacific companies a direct conduit into Europe’s most advanced AI, cloud and data ecosystems, without having to build costly in‑house capabilities from scratch. By co-innovating with DXC teams on the ground in the UK, regional firms can rapidly test use cases, validate ROI and then scale proven solutions back into Bangkok, Singapore, Jakarta or Ho Chi Minh City. This model is particularly powerful for sectors where Thailand and its neighbors are expanding fast-such as smart manufacturing, digital tourism and cross-border e‑commerce-as it shortens time-to-market while aligning with global compliance and cybersecurity standards.
For regional decision-makers, the center effectively becomes a sandbox for de‑risking international expansion. CXOs can benchmark their digital maturity against global peers, stress-test new operating models and design AI governance frameworks that satisfy regulators in both Europe and Asia Pacific. Key opportunities include:
- Export-ready innovation – build solutions in London and localize them for Thai and ASEAN markets.
- Access to global partners – tap into a curated network of hyperscalers, fintechs and industry specialists.
- 24/7 collaboration – leverage time-zone differences for round-the-clock development and support.
- Talent acceleration – upskill regional teams through joint sprints, labs and remote showcases.
| Focus Area | Benefit for Thai & APAC Firms |
|---|---|
| AI-powered Operations | Lower costs and improve service quality across borders |
| Data Governance | Align with EU, Thai and regional regulations in a single framework |
| Customer Experience | Design omnichannel journeys for tourists, traders and investors |
| Industry Pilots | Run small, fast pilots in London and scale across ASEAN |
Actionable steps for executives building an AI roadmap with DXC labs governance and talent strategies
Executives visiting the new London Customer Experience Center can turn inspiration into execution by aligning AI ambition with a clear operating model for people, process and control. Start by partnering with DXC labs teams to map high-value use cases across functions such as customer support, supply chain, and risk management, then classify them by feasibility and expected impact in a simple governance matrix. From there,define decision rights,data ownership,and model accountability using a lightweight governance framework that fits your risk appetite. This can include setting thresholds for human-in-the-loop approvals, establishing model performance benchmarks, and creating escalation paths for ethical or regulatory concerns.
- Co-design AI pilots with DXC engineers and business owners inside the lab environment.
- Build cross-functional squads combining domain experts, data scientists, and compliance leaders.
- Introduce AI literacy programs for managers and frontline staff tailored to their roles.
- Define talent pathways and incentives to retain critical data and ML skills.
- Integrate governance checklists into existing project and risk reviews.
| Focus Area | DXC Labs Action | Executive Outcome |
|---|---|---|
| Use Case Selection | Rapid prototyping sprints | Prioritized AI portfolio |
| Governance | Policy and control templates | Consistent risk management |
| Talent | Skills assessments & training | Ready AI-ready workforce |
| Scaling | Reference architectures | Faster enterprise rollout |
In Summary
As AI adoption accelerates across industries, DXC’s new London Customer Experience Center underscores how rapidly the technology is moving from experimentation to execution. By bringing together strategy, engineering, and real-world use cases under one roof, the company is positioning itself as both a guide and an enabler for organizations seeking tangible returns on their AI investments.
For businesses in Thailand and beyond, the message is clear: unlocking AI value will depend not just on powerful tools, but on the ability to design, test, and scale solutions that address specific operational and customer challenges. DXC’s latest move suggests that the next phase of AI-driven transformation will be shaped as much by collaborative innovation hubs like this London center as by the algorithms themselves.
