The Digital Sports Summit 2025 is gathering momentum as SVG Europe reveals a new wave of high-profile speakers for its 25 June event in London. Bringing together leaders from broadcasters, rights holders, tech innovators and digital platforms, the summit will explore how data, AI, streaming and social media are reshaping the way sport is produced, distributed and consumed. With fresh names now added to the program, the one-day conference is set to offer a sharper focus on monetisation strategies, audience engagement and the next generation of digital workflows-positioning it as a key date in the calendar for anyone driving the future of sports media.
New industry leaders join Digital Sports Summit 2025 in London as speaker roster expands
Building on an already influential line-up, the latest wave of confirmed contributors brings fresh strategic clout from across global broadcast, data, betting and fan-engagement sectors. Newly added figures include chief product officers, rights and partnerships executives, and AI innovation leads who are reshaping how live sport is produced, distributed and monetised. Their sessions will dissect real-world case studies around remote production at scale, low-latency streaming, data-driven storytelling and emerging commercial models, providing delegates with practical insights backed by current season deployments.
- Executive fireside chats on the future of sports media rights
- Technical deep-dives into IP-based workflows and cloud production
- Data and betting panels exploring integrity, odds feeds and engagement
- AI and automation workshops focused on highlights, graphics and workflows
| Speaker Role | Organisation Type | Key Focus |
|---|---|---|
| Head of Sports Innovation | Global Broadcaster | IP & cloud live production |
| VP Data Strategy | Sports Data Provider | Real-time analytics & insights |
| Director of Partnerships | Major League | Rights, OTT and fan reach |
| Chief Product Officer | Streaming Platform | Personalised viewing & UX |
How broadcasters and rights holders can harness data and AI to transform fan engagement
From hyper-personalised highlight reels to predictive half-time analysis, the next wave of fan experiences will be built on the smart use of data. Broadcasters and rights holders are increasingly layering first-party viewing behaviour, real-time performance metrics and social sentiment to build a single, dynamic view of each supporter. With AI models trained on these integrated datasets,content teams can automate everything from multi-language commentary and localisation to tailored push alerts that surface the right clip at the right moment on the right device. The result is a continuous,data-informed narrative that follows the fan across platforms,rather than isolated touchpoints that start and stop with the live whistle.
- Automated highlight creation that recognises peak crowd noise, player reactions and context to clip and publish within seconds.
- AI-driven recommendations that adapt to an individual’s favorite teams, players and formats, from shorts to long-form analysis.
- Contextual graphics and overlays that update in real time with advanced stats, betting odds and social trends.
- Sentiment-aware storytelling that tunes tone and editorial angles using live fan feedback.
| AI Use Case | Benefit for Fans | Benefit for Rights Holders |
|---|---|---|
| Personalised feeds | Less noise, more relevant action | Higher watch time and loyalty |
| Smart ad placement | Fewer, better-timed breaks | Improved yield per impression |
| Predictive engagement | Alerts before big moments | Spikes in live tune-in |
| Automated localisation | Native-language experiences | Scalable global reach |
Practical strategies for monetising digital sports content across OTT social and FAST platforms
As viewing habits fragment across OTT, social and FAST, rights holders are moving from a single revenue “pipe” to a portfolio approach that blends subscription, advertising and commerce. On OTT services, tiered access models are expanding, with core live rights sitting behind a premium paywall while shoulder programming, data-led analysis and archive content are offered in lower-priced or ad-supported tiers to widen the funnel. Dynamic ad insertion and programmatic trading, fuelled by first-party fan data, are being paired with sponsorship “takeovers” of key moments, such as last‑minute goals or penalty shootouts, to unlock higher CPMs and performance-based deals. Meanwhile, social platforms are increasingly treated as both discovery engines and direct revenue drivers via micro-pay-per-view clips, creator collaborations and shoppable highlights linked to merchandise drops or ticketing.FAST channels, built around clubs, leagues or competitions, are offering always‑on exposure for long‑tail sports and second-tier rights, using low‑cost shoulder content, magazine shows and classic matches to keep fans engaged between live event windows.
Success hinges on stitching these touchpoints into a coherent commercial stack that matches content, audience and platform in real time. Data teams are segmenting fans by behaviour, device and geography to decide whether a match recap becomes an Instagram Reel, a FAST VOD asset or a premium OTT mini‑documentary, with each route carrying a different monetisation logic. In parallel, federations and broadcasters are experimenting with dynamic pricing, limited‑time access passes and sponsor-funded free streams for key markets to grow reach without eroding core media value. The matrix below illustrates how different content types can be strategically deployed across platforms:
| Content Type | OTT | Social | FAST |
|---|---|---|---|
| Live Matches | SVOD / TVOD | Short live windows, clips | Selected free fixtures |
| Highlights | Ad-supported VOD | Reels, Stories, Shorts | Looped blocks in schedule |
| Archive & Classics | Box-sets, themed collections | Nostalgia snippets | 24/7 library backbone |
| Shoulder Programming | Original series | Behind-the-scenes teasers | Magazine shows |
What attendees should prioritise on 25 June to maximise networking learning and deal-making opportunities
With an expanded speaker roster and a packed schedule, attendees will need to move with intent if they want to emerge from the day with new partners, sharper insight and actionable deals. The smartest approach is to anchor your plan around the key sessions most aligned with your current projects, then build in time for targeted conversations rather than hoping for chance encounters. Prioritise early arrivals to use pre-session coffee breaks as a low-pressure moment to introduce yourself to speakers, exhibitors and fellow delegates, and make sure you’ve prepared a concise pitch that explains who you are, what you’re working on and what you’re seeking from the digital sports ecosystem.
- Targeted session selection – Focus on panels and firesides where decision-makers from broadcasters, rights holders and technology vendors are present.
- High-value networking zones – Spend time in demo areas and sponsor lounges where commercial conversations can move quickly from idea to opportunity.
- Data-driven follow-up – Capture key contacts instantly and log next steps before moving to your next meeting.
- Speaker engagement – Prepare one sharp question per must-see session to open the door to a post-panel conversation.
| Time | Focus | Objective |
|---|---|---|
| Morning | Keynotes & coffee | Scan trends, identify high-value contacts |
| Midday | Panels & demos | Validate ideas, explore tech fits |
| Afternoon | 1:1 meetings | Advance specific deals and pilots |
| Late | Drinks & wrap-up | Reinforce connections, confirm follow-ups |
The Conclusion
As the full programme for the Digital Sports Summit 2025 comes into focus, 25 June is shaping up to be a key date in the diary for anyone involved in sports broadcasting and digital conversion. With fresh speakers joining an already significant line-up, the London event promises candid insight into how rights holders, broadcasters and technology suppliers are navigating a rapidly evolving landscape.
SVG Europe will continue to reveal further details on sessions, speakers and networking opportunities in the weeks ahead.For those looking to stay ahead of the curve in production, distribution and fan engagement, the summit will offer a concentrated snapshot of where the industry is heading next – and who is leading the way.
