If video conferencing is the gold rush of the COVID pandemic, then Zoom is David to Google and Cisco’s Goliath. Google has 120,000 staff. Microsoft has over 150,000 staff. Zoom has only a few thousand, but its cellular app has been downloaded 485 million occasions, greater than any of its opponents. Zoom ought to have by no means received this battle, so how did it do it?
What Zoom did proper was one thing actually easy. It targeted on delivering happiness. Eric Yuan used to work at Cisco WebEx, one among Zoom’s most important opponents. While there, he says he didn’t see a single completely satisfied buyer. So when he left and based his personal firm, Zoom, he made happiness a mission. And now the corporate’s filters, from pig noses to faux moustaches generally change into information headlines themselves.
A 12 months after turning into an integral a part of every day life below COVID, Zoom continues to be competing with tech giants. It’s had issues with safety, to not point out the fatigue customers expertise after back-to-back conferences. But the upside is clear and certain(?) right here to remain. For now, it is made folks’s lives throughout the pandemic a bit simpler and let’s say, happier?