The firm has additionally prolonged the vary to incorporate a brand new “Mini” mannequin that has a smaller 5.4in display.
The US agency bucked a wider business downturn by rising its handset gross sales over the previous 12 months.
But some specialists say the brand new options give Apple its greatest alternative for development since 2014, when it revamped its line-up with the iPhone 6.
“5G will bring a new level of performance for downloads and uploads, higher quality video streaming, more responsive gaming, real-time interactivity and so much more,” stated chief govt Tim Cook.
There has additionally been a beauty refresh this time spherical, with the perimeters of the gadgets getting sharper, flatter edges.
The higher-end iPhone 12 Pro fashions additionally get greater screens than earlier than and a brand new sensor to assist with low-light pictures.
However, for the primary time not one of the gadgets will probably be bundled with headphones or a charger. Apple stated the transfer was to assist scale back its impression on the setting.
“Tim Cook [has] the stage set for a super-cycle 5G product release,” commented Dan Ives, an analyst at Wedbush Securities.
He added that about 40% of the 950 million iPhones in use had not been upgraded in no less than three-and-a-half years, presenting a “once-in-a-decade” alternative.
n concept, the Mini may dent Apple’s earnings by encouraging the general public to purchase a product on which it makes a smaller revenue than the opposite telephones. But one skilled thought that unlikely.
“Apple successfully launched the iPhone SE in April by introducing it at a lower price point without cannibalising sales of the iPhone 11 series,” famous Marta Pinto from IDC.
“There are customers out there who want a smaller, cheaper phone, so this is a proven formula that takes into account market trends.”
The iPhone is already the bestselling smartphone model within the UK and the second-most standard on the earth when it comes to market share.
f forecasts of pent up demand are appropriate, it may immediate a battle between community operators, as clients turn into extra prone to swap.
“Networks are going to have to offer eye-wateringly attractive deals, and the way they’re going to do that is on great tariffs and attractive trade-in deals,” predicted Ben Wood from the consultancy CCS Insight.
Apple sometimes unveils its new iPhones in September, however opted for a later date this 12 months. It has not stated why, however it was broadly purported to be associated to disruption brought on by the coronavirus pandemic.
The agency’s shares ended the day 2.7% decrease. This has been linked to reviews that a number of Chinese web platforms opted to not carry the livestream, though it was nonetheless broadly considered and commented on through the social media community Sina Weibo.
Apple stated the iPhone 12 has the identical 6.1in (15.5cm)-sized display as its predecessor, however it now makes use of OLED fairly than LCD expertise for richer colors. This has additionally helped the agency make the gadget 11% thinner and have smaller bezels.
It added that the display was additionally greater decision and used a “ceramic shield” to guard its show to supply “four times better drop performance”.
A brand new A14 Bionic chip – the primary to be constructed on a 5 nanometre course of – is getting used to hold out extra superior enhancements to pictures.
The agency stated it could ship night-mode selfies with out utilizing the flash, in addition to higher take care of color, distinction and noise in difficult settings.
It confirmed off a forthcoming cellular model of League of Legends for instance of the “console-quality games” it may now run easily.
The addition of a magnet array contained in the cellphone’s again will enable appropriate chargers to “snap on” and renew the battery extra rapidly, in addition to equipment together with a pockets to be held in place.
The iPhone Mini shares these options however in a smaller kind.
“The Mini is an interesting move from Apple, which I would have expected [to come] next year – but the smaller phone trend is clearly picking up,” commented Carolina Milanesi from Creative Strategies.
The iPhone 12 will begin at £799 – a £70 acquire on final 12 months – and go on sale on 23 October.
The iPhone 12 Mini will begin at £699 and be launched on 13 November.
Two steel-sided higher-end fashions have additionally been redesigned to characteristic greater shows – the iPhone Pro goes from 5.8in to six.1in, whereas the Pro Max goes from 6.5in to six.7in.
They carry over the enhancements made to the lower-end gadgets.
But additionally they acquire a Lidar (mild detection and ranging) scanner.
This creates depth-maps of the rapid setting, making autofocus in dim settings “up to six times faster”. It will also be used for augmented-reality duties, though these got much less emphasis.
The Pro Max’s wide-angle rear digicam lens has additionally been given an even bigger sensor to enhance low-light efficiency.
Both new Pro fashions now have no less than 128 gigabytes of storage and are £50 cheaper than final 12 months’s gadgets, beginning at £999 and £1,099.
Samsung first launched a 5G-enabled Galaxy S10 cellphone again in February 2019, and Huawei, OnePlus and Google are amongst others to have added the aptitude too.
But specialists say there has solely been restricted curiosity within the characteristic up to now.
“Apple is rarely the first to launch new technologies but waits for a technology to be mature enough to build new customer experiences on top of it,” commented Thomas Husson from the analysis firm Forrester.
“I think we’re slowly reaching this tipping point.”
Apple stated it had examined its gadgets at peak 5G speeds of three.5 gigabits per second – which implies a 20 gigabyte 4K film could possibly be theoretically downloaded in about 45 seconds.
However, it warned that customers’ experiences would fluctuate by community and area, and the 5G facility wouldn’t all the time be switched on.
“The ability of the iPhone 12 to switch between 5G and 4G when the consumer needs, in order to preserve battery, does highlight that 5G connectivity clearly isn’t necessary 100% of the time for consumers,” remarked Stephen Mears from the consultancy Futuresource.
The UK was the second European nation to begin rolling out 5G.
But whereas this has helped give it a lead, protection stays sporadic.
In the US – Apple’s largest market – 5G speeds are notably gradual. In reality, in keeping with one research, downloads over Canada’s 4G networks are sometimes quicker,
In some nations, 5G has not but turn into accessible to the general public.
However, in China – Apple’s second-biggest market – the federal government has inspired its speedy deployment, and lately introduced each Beijing and Shenzhen had achieved “full coverage”.
“There’s no query that a big a part of Apple’s resolution to settle a authorized dispute with [5G modem chip-maker] Qualcomm was predicated on the truth that it could not afford to not have 5G in 2020
“China would have been the driving power behind that.
“But there will also have been pressure from major operators across the world who are investing heavily in 5G networks and recognise the fact that the iPhone is a strategically important product.”